This Friday we're hosting a completely free event on making the first steps into online video and using this to drive sales and brand awareness. 🎥🎬 The SOLD OUT event is aimed at people new to video and it is going to be very interactive. 💪🏻 One of the most importing things for any company is getting your promotion right and the most important part of this is building TRUST! Video allows you to communicate your body language, tone of voice and actual content in a way that

This is my talk from this morning's NEPIC Cluster Connect in front of about 100 people. It was my first time speaking publicly on the business model for Growth Strategy Roadmap™ and how I help people grow their companies and achieve their business goals. I also mention for the first time some of the scalable items I'm working on including investing in companies who have scalable ambition, and my desire to create the world's best value training course which will cover everythi

Within the 20 minute slot at the Marketing Meetup, Feb 2020, I was keen to share the importance of thinking disruptively and crucially share ways that you can drive new revenue streams and disrupt your own industries today! I mention the need to create an ecosystem to allow you to maximise your addressable market and address your client's real pain points. I break this down to explain different parts of the economy and how within different verticals and layers you should have

One question I get asked almost every day is "I'm launching a new business, where should I focus to drive sales?" 🤔 ANSWER: Focus on the Innovators and Early Adopters! ⚡✅ Focus on the first 2% of a standard deviation bell curve, and the next 12-14%, who will instinctively understand your offer and are much more likely to buy. This is a personality trait of those people but once you have them on board, the early majority and thus the mass market will follow. Don't waste your

[BIG ANNOUNCEMENT] I’m going to be speaking at Day 4 of #NewcastleStartupWeek on “Disruptive Business Strategy”. 🤯🤯🤯‬ I’m going to make it a super interactive hackathon on people’s strategy, LIVE on stage, with the audience, driving real value and making them think about their business in new ways. THANK YOU to Paul Lancaster for the invitation to speak! I’m also going to be spreading the word about the event as it’s not just for tech or creative startups. It is about busi