Have you noticed how noisy social media has become? 🗣 With the pressures of lockdown biting harder, especially in this second wave, there is even more chatter to try and slice through to get your message across.
When this happens (and it’s happening right now), switch more to the direct approach to business development. Reach out and say hello with compassion and listening. ✅
For your business, you probably have a target list of people you’d love to speak to. Send them a message.
As the business environment becomes tougher a lot of people are just trying to do more (promotion) and are just hoping it’ll convert. It won’t. Always balance brand building and awareness with a direct ask. “Hi Steve I’d love to work with you, what do I have to do to win your business?”
Give it a go. You might be surprised at the results. 📈